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Image: 偉宗 勞 on Unsplash
This cool graphic from Visual Capitalist illustrates global advertising spend channels since 1980. TV advertising spend reached its peak in 2014 at 230 billion USD. Newspapers (huh?) summited at 125 billion USD in 2007. Search and social media ad spends are quickly closing the gap.
What's particularly amusing is that TV outside of large sports has been mostly forgettable. Well, try telling your wife she already got her bachelor and see how well that goes.
What's the first thing we do when we even sense the commercial coming? Yup, we look down at our phones. And when an ad appears on that fingerprint smudged device, we look back at the TV as there's no way we're going to spend 5 to 15 seconds pushing the space for the Skip Ad button like we're in an elevator.
Adults in China are averaging 206 minutes on their cellular telephones daily. That's 3.5 hours every day of being bored by the whole human experience and not even trying to hide it.